Brazilian brands on Amazon.com.br
Manufacturers and private-label brands selling in Brazil that want sales, inventory and pricing in one place.
Software for Amazon sellers
Hedger App
Your Amazon account data organized into clear dashboards, so HEDGER can run your brand on numbers instead of guesswork.
Hedger App is the in-house software of HEDGER International. It connects to a seller's Amazon account through the Amazon Selling Partner API (SP-API), using an authorization the seller grants in Seller Central, and turns the data into monitoring dashboards used by our team and by the client.
- MarketplacesAmazon.com.br and Amazon.com
- AccessRead-only, per seller
- PricingQuote-based
- Buyer personal dataNot accessed
Who it is for
Brands selling on Amazon that have HEDGER operating their account
Hedger App is used by clients who hold a marketplace management contract with HEDGER International. It is not sold on its own: it is the tool our team uses to run your operation and the tool you use to follow our work.
Brazilian brands on Amazon.com (US)
Export operations using FBA that need visibility into the US account without relying on spreadsheets.
Brand Registry sellers
Registered brands that want to use the traffic, search and market-basket reports Amazon makes available to brand owners.
Features
What Hedger App does with your account data
Each feature below uses a specific set of SP-API data. The app only reads; no change is made to your account from it.
Catalog and listing quality
Lists your listings (SKU, ASIN, title, status) and flags suppressed items, missing images or missing attributes.
Data used: merchant listings report and Catalog Items (Product Listing role).
Pricing and Buy Box
Shows your price, the reference price and the share of time your offer was featured, per ASIN.
Data used: Product Pricing and sales and traffic reports (Pricing and Brand Analytics roles).
FBA inventory
Displays available, reserved and inbound units plus days of cover to plan replenishment.
Data used: FBA Inventory (Amazon Fulfillment role).
Sales and orders
Consolidates orders by day, SKU and marketplace, with units and gross revenue, without buyer personal data.
Data used: Orders and the orders report (Inventory and Order Tracking role).
Finances and settlements
Organizes fees, commissions, refunds and settlements to close the month with the client.
Data used: Finances (Finance and Accounting role).
Account health
Tracks performance metrics and account alerts so action is taken before a suspension.
Data used: Sellers and performance reports (Selling Partner Insights role).
Traffic, search and conversion
Analytics dashboard per ASIN: sessions, conversion, search terms and market basket. Detailed below.
Data used: Brand Analytics reports and Data Kiosk (Brand Analytics role).
Analytics dashboard
What the seller sees in the traffic and conversion module
This is the module that uses the Brand Analytics role reports. It exists to answer one question: where is your brand losing sales on Amazon, and what should be done about it.
What you see
- Traffic and conversion per ASIN — sessions, page views, units ordered, conversion rate and Buy Box percentage (Sales and Traffic report).
- Search terms for your brand — which queries bring shoppers to your products and how each ASIN performs in them (Search Query Performance and Search Catalog Performance).
- Search → click → purchase funnel — impressions, clicks, add-to-carts and purchases per search query.
- Market basket — products of your own brand bought together (Market Basket report).
- Repeat purchase — how many customers buy your brand again and at what interval (Repeat Purchase report).
- A+ Content and Data Kiosk — status of your brand content and aggregated data queries for your own account.
How this data is handled
- Read-only, per-seller dashboards. Each client sees only the data of the account they authorized themselves.
- No cross-seller aggregation. We do not combine data from different clients to produce comparisons, rankings or benchmarks.
- No resale. No data obtained through the SP-API is sold, licensed or used to provide services to third parties.
- No insights about Amazon's business. The app does not produce, publish or use conclusions about Amazon as a company — only about the authorized seller's own operation.
- Search, basket and repeat-purchase reports require an active Brand Registry on the seller's account; without it, the module shows Sales and Traffic only.
App screens
Dashboard examples
Illustrative screens with fictitious data for a sample brand. No real client data is shown.
Sales and traffic per ASIN · Amazon.comLast 30 days
| ASIN | Sessions | Conversion | Units | Buy Box |
|---|---|---|---|---|
| B0SAMPLE001 | 4,812 | 9.4% | 452 | 97% |
| B0SAMPLE002 | 2,390 | 6.1% | 146 | 88% |
| B0SAMPLE003 | 1,105 | 3.2% | 35 | 64% |
Search funnel · query “carb gel”Week 41
Impressions38,400
Clicks2,150
Add to cart412
Purchases198
FBA inventory · days of coverToday
| SKU | Available | Reserved | Inbound | Cover |
|---|---|---|---|---|
| SMP-GEL-30 | 1,240 | 38 | 600 | 41 days |
| SMP-GEL-60 | 310 | 12 | 0 | 9 days |
| SMP-KIT-3 | 86 | 4 | 200 | 6 days |
Transparency
Permissions the app requests in Seller Central, and why
When you authorize Hedger App, Seller Central shows the list below. These are the only roles requested. The app does not request any role that gives access to buyer personally identifiable information (PII).
| Permission (name in Seller Central) | Data the app reads | What the seller uses it for |
|---|---|---|
| Product Listing | Listings, catalog attributes, publication status | Find suppressed or incomplete listings and prioritize fixes |
| Pricing | Current price, reference price, competing offers on the same ASIN | Track price competitiveness and the featured offer |
| Amazon Fulfillment | FBA inventory: available, reserved and inbound | Plan replenishment and avoid stockouts |
| Inventory and Order Tracking | Orders and order items, without buyer data | Consolidate units and revenue by day, SKU and marketplace |
| Finance and Accounting | Financial events: fees, commissions, refunds, settlements | Close the monthly result and reconcile settlements |
| Selling Partner Insights | Performance metrics and account health | Act before a metric puts the account at risk |
| Brand Analytics | Sales and Traffic, Search Query/Catalog Performance, Market Basket, Repeat Purchase, Data Kiosk, A+ | Understand traffic, conversion and search terms for the seller's own brand |
Hedger App is a read-only integration: no SP-API write operation (changing prices, inventory, listings or orders) is used.
Pricing
Quote-based pricing, included in the management contract
Hedger App is not sold as a standalone subscription. It is part of HEDGER International's marketplace management package, and pricing is quoted case by case according to the scope of the operation.
How the quote works
- Related service fee: use of the app is included in the monthly management fee charged by HEDGER. There is no separate charge for the software.
- What determines the amount: number of marketplaces (Amazon.com.br, Amazon.com or both), number of active SKUs, services contracted (listings, advertising, FBA logistics, customer service) and whether Brand Registry is in place.
- No setup fee and no lock-in beyond the term of the management contract.
- Response time: we send the proposal within 2 business days after the form below.
Sample scenarios
The figures below are reference ranges to set expectations. The final amount is defined in the proposal.
Starting brand
1 marketplace (Amazon.com.br) · up to 15 SKUs · no Brand Registry
Monthly management fee starting at BRL 2,500 per month, with Hedger App included (catalog, pricing, inventory, sales and finance modules).
Growing brand
1 marketplace · 16 to 60 SKUs · with Brand Registry
Monthly management fee starting at BRL 4,500 per month, with Hedger App included, including the traffic and search analytics dashboard.
Two-country operation
Amazon.com.br + Amazon.com · more than 60 SKUs · FBA in both countries
Monthly management fee starting at BRL 8,000 per month (or the equivalent in USD), with Hedger App on both marketplaces.
Data and security
How Hedger App handles your account data
What it accesses
Only the data listed in the permissions table above, from the account you authorized. The app does not request buyer PII roles: end-customer names, addresses and emails are not read.
What for
To operate your account (catalog, pricing, inventory, listings, logistics) and to report HEDGER's work in monthly reports. Never for benchmarking between clients, resale or analysis of Amazon's business.
Where it lives
Managed PostgreSQL database (Supabase) and application hosted on Vercel, South America region. Authorization tokens are stored in the database secrets vault (Supabase Vault), separated from the data.
How it is protected
Encryption in transit (TLS 1.2 or higher, HSTS) and at rest; per-client isolation with Row Level Security on every table; password login with mandatory second factor (TOTP); administrative access restricted to HEDGER staff; daily encrypted backup (AES-256-GCM).
Who it is shared with
No one outside HEDGER and its infrastructure providers (Supabase, Vercel) under contract. There is no sale, licensing or exchange of data with third parties.
Retention and deletion
Data is stored while the management contract is active. When the authorization is revoked or the contract ends, the account data is deleted within 30 days, except what the law requires us to keep (tax and accounting records).
How to revoke
In Seller Central: Settings → User Permissions → Third-party developer and apps (Manage your apps) → find Hedger App → Remove. Access is cut immediately; data deletion follows the period above.
Who has access
The HEDGER International team responsible for your account and the client, through individual logins. Every access is logged.
Full details in the Privacy Policy (section “Data obtained through the Amazon Selling Partner API”) and in the Terms of Use.
Support
Contact the Hedger App team
- Emailhedger@hedgerinternational.com
- WhatsApp+55 54 99604-1837
- WhatsApp+55 54 99942-7122
Monday to Friday, 9 am to 6 pm (Brasília time, UTC−3). Support in Portuguese, English and Spanish.
Response time: within 1 business day.
FAQ
Common questions
How do I authorize Hedger App on my Amazon account?
After the contract is signed, HEDGER sends an authorization link. It opens Seller Central, which shows the list of permissions on this page; when you confirm, Amazon returns a token unique to your account to the app. You never share your password with HEDGER.
Can I revoke access whenever I want?
Yes. In Seller Central, go to Settings → User Permissions → Manage your apps and remove Hedger App. Access is cut immediately and the data is deleted within 30 days.
What happens when I end the contract?
HEDGER removes the authorization, deletes your account data within 30 days and sends you a confirmation by email. Reports already delivered to you remain yours.
Does the app change anything in my account?
No. Hedger App is read-only. Price, inventory and listing changes are made by the HEDGER team directly in Seller Central, under the management contract.
Do I need Brand Registry?
It is not mandatory. Without Brand Registry, the analytics dashboard shows sales and traffic only; search term, market basket and repeat purchase reports depend on the brand being registered with Amazon.
Is Hedger App sold separately?
No. It is part of HEDGER International's marketplace management contract, and its cost is included in the monthly fee.
Want to see Hedger App with your own account data?
Request a quote through the form or via WhatsApp. Within 2 business days you receive the management proposal with the app included.
Request a quote